Posts tagged as:

Social Media

Social Media for Authors a smash success!

July 20, 2010

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Tonight I taught the Social Media for Aspiring Authors class at Changing Hands bookstore in Tempe. Not to toot my own horn (again), but I think it was smash success. The audience really seemed hungry for the content, and kept leading [...]

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Effective SEO: The ONLY 5 Things That Matter

April 12, 2010

Image by purpleslog via Flickr

Don’t run away just yet. I promise not to turn this blog into one more place where some SEO1 expert moron spews out stuff they know nothing about. In fact, this will probably be one of the few times I talk about SEO. I promise.
But it’s an important topic: The SEO [...]

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5 Simpler Ways to Lead Your Business to Social Media

March 19, 2010

Image by Hamed Saber via Flickr

Getting your business started in social media isn’t hard. But considering the amount of businesses that stink at it, maybe it should be harder. Or maybe businesses deciding to take the plunge into social media need to have a leader with a plan. What a concept.
Takeaways

Monitor your brand. Google Alerts [...]

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Don’t forget about the basics: My talk to the AZ Assn of REALTORS® today

March 11, 2010

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Today I’m driving up to Prescott to speak at the Arizona Association of REALTORS® 2010 Winter Conference. It’s the same talk I gave to the National Association of REALTOR® late in 2009. And yes, you have to capitalize REALTORS and add the ® mark!
The talk is called Digitally Expose Yourself : Building [...]

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Social Media 101: Stop Hacking and Phishing With Good Password Habits

February 17, 2010

This is a SlideCast version of a talk I gave last week prior to Social Media Club Phoenix. Each week I lead a session called Social Media 101. It’s a safe place for newbies to learn one aspect of social media and to get their questions — on any topic — answered in a friendly [...]

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Is Social Media Bookmarking for Etailers BS?

February 16, 2010

Image by holisticmonkey via Flickr

I’ve just spent 8 hours of my life — wasted, some may say — investigating the efficacy of social bookmarking for large etailers. Social bookmarking sites — Digg, reddit, StumbleUpon and literally hundreds of others — have a variety of uses. I’ll even grant you that they may have some value [...]

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Measuring ROI for Social Media

February 15, 2010

Weeks ago I gave a presentation at SMAZ — Social Media for Business in Arizona — that was all about measuring ROI for social media. This is a topic that gets bandied about quite a bit. It’s also something that gets made up, brushed under the table or completely ignored. And that’s a shame. Because, [...]

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Participate or die

January 4, 2010

“If you don’t participate and take an interest, you’ll always be outcompeted by those who do.”
I stole that line from Cory Doctorow’s Makers. Great book. You should get it.
It may not seem that there is much insight in that phrase. After all… it seems pretty obvious. But if you’ll reflect on it a moment, I [...]

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