Posts tagged as:

Small Business

Starting a Blog for Your Business? Start With a Business Case

February 25, 2010

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Image by Howard▼Gees via Flickr

“Blogging is easy. Every business should have one.”
That’s often the only argument you’ll hear consultants give when advising clients on the merits of blogging. After that, they wax poetically on a [...]

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It’s OK to make money with social media

January 2, 2010

If your company gets involved in social media this year, will you make money from it? If not… don’t bother.
Yes, I realize that your customers want you to get involved with social media. Many of them would also like you to give away free beer, but you probably don’t do that.
Yes, it’s true that your [...]

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Do you need a website to do business online?

December 15, 2009

Image by Bobasonic via Flickr

The future is almost here. No, really. In a few days it will be 2010. That’s the future.
As of late, I’ve been writing a lot about business. Specifically, how the digital world changes what it means to be “in business”. A catch phrase I’ve been using over the last year is [...]

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Exceeding by reducing choices

December 14, 2009

Image by evo_terra via Flickr

Given the choice, I think every business would choose to be remarkable. Certainly no one in business wants to provide a bad business experience. But I’m more troubled by those in business satisfied to deliver a staple experience.
Staples are things you have to have, or need on a regular basis. The [...]

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