Posts tagged as:

marketing

Retweet and win a digital marketing prize pack

May 12, 2010

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Who’s up for some digital tool subscriptions and books valued at over $1,000? How about if I told you all you had to do was retweet something to win?
Yes, simply retweet. It’s that simple.
It’s part of a promotion from agencyside, an [...]

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You’re doing it wrong in the bathroom

March 12, 2010

I get the need to market yourself. I really do. It’s a down economy. You’ve got bills to pay. You want to make sure you make the most out of every opportunity to sell you product, service or business.
But isn’t this going a little to far? Forcing your business cards on everyone you accost meet [...]

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Promoting may not be the best way to spend your time

March 9, 2010

Image by jcrew270 via Flickr

Conventional wisdom tells us that time, money and energy need to be spent on promotion. Whether you work for a business, are in business for yourself or maybe you are the business of yourself, you’ll feel the pressure to promote. And you’ll find countless examples of others who spend lots [...]

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It’s OK to make money with social media

January 2, 2010

If your company gets involved in social media this year, will you make money from it? If not… don’t bother.
Yes, I realize that your customers want you to get involved with social media. Many of them would also like you to give away free beer, but you probably don’t do that.
Yes, it’s true that your [...]

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Connect with communities to build your brand

December 31, 2009

I learned today that I’ve been listed as one of Roost’s 50 RE people you should follow on Twitter. No, I’m not a real estate agent. Yet I’m on the list, and it’s not on accident, I’ve been assured.
My involvement with the real estate industry is two fold. First, I’ve been fortunate enough to have [...]

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New FTC guidelines for bloggers are a bigger challenge for marketers

December 7, 2009

Image via Wikipedia

Changes to FTC (Federal Trade Commission) guidelines on endorsements and testimonials were made active on December 1. And seven days later, I’m happy to report that I, a blogger, have not been sued. Neither, chance are, have you.
There was a huge stink about these proposed changes a few months back. Mob mentality won [...]

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