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You’ve all heard the phrase “tilting at windmills”. It refers to the tale of Don Quixote, a fictional knight that — among other things — confused ordinary windmills for ferocious giants. The resulting “battle” with such a creature is rather one-sided [...]
Read the full article → January 12, 2010In the great rush to take advantage of all the new possibilities the web offers, we often fail to reach beyond the familiar. Our “strategic thinking” looks more replicative than revolutionary. Consider how many of these failed technologies you’ve seen:
A “virtual counter person” greeting visitors of a retail site.
Web visitors do not want the same [...]
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