Posts tagged as:

Business

Effective SEO: The ONLY 5 Things That Matter

April 12, 2010

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Don’t run away just yet. I promise not to turn this blog into one more place where some SEO1 expert moron spews out stuff they know nothing about. In fact, this will probably be one of the [...]

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Remarkable Online Content from Remarkable Offline Business

March 22, 2010

Image via Wikipedia

You could make an argument that Santa Claus has the best customer service in the world. Think about it. Traveling all around the world delivering the perfect gifts to every boy and girl? Beats the heck out of UPS, right?
Come to think of it, that means he’s got the most remarkable products in [...]

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5 Simpler Ways to Lead Your Business to Social Media

March 19, 2010

Image by Hamed Saber via Flickr

Getting your business started in social media isn’t hard. But considering the amount of businesses that stink at it, maybe it should be harder. Or maybe businesses deciding to take the plunge into social media need to have a leader with a plan. What a concept.
Takeaways

Monitor your brand. Google Alerts [...]

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What Business Can Learn from Trololo

March 18, 2010

I normally save the “fun” stuff for my other blog, keeping this one focused on online business and the more professional side of me. But today, we have attained crossover. Yes, the web is often a silly place. But the story I’m about to tell shows how silly can lead to something more meaningful. Though [...]

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You’re doing it wrong in the bathroom

March 12, 2010

I get the need to market yourself. I really do. It’s a down economy. You’ve got bills to pay. You want to make sure you make the most out of every opportunity to sell you product, service or business.
But isn’t this going a little to far? Forcing your business cards on everyone you accost meet [...]

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Building your skills as a connector

March 10, 2010

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As we progress closer to the post-scarcity world, it seems that nearly everyone is developing unique skillsets. Copywriters, mobile application developers, HTML5 experts, local business specialists, video optimizers… and those are just people I met yesterday. Mix in the countless jobs and specializations that have been around for years and you’ll [...]

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Promoting may not be the best way to spend your time

March 9, 2010

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Conventional wisdom tells us that time, money and energy need to be spent on promotion. Whether you work for a business, are in business for yourself or maybe you are the business of yourself, you’ll feel the pressure to promote. And you’ll find countless examples of others who spend lots [...]

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Starting a Blog for Your Business? Start With a Business Case

February 25, 2010

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“Blogging is easy. Every business should have one.”
That’s often the only argument you’ll hear consultants give when advising clients on the merits of blogging. After that, they wax poetically on a litany of benefits you’ll get from blogging. Increase search traffic & better engagement with customers usually top the list. And [...]

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What the Flip can teach you about the power of a simple presentation

February 22, 2010

Image by jhmostyn via Flickr

Is your marketing campaign too complex? Maybe you think it needs to be. Maybe you’re right. But sometimes all it takes is one new player in the market to change the game, and all that complexity falls away.
Take the consumer electronics and personal camcorders, for instance. My uncle’s super 8 [...]

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Is Social Media Bookmarking for Etailers BS?

February 16, 2010

Image by holisticmonkey via Flickr

I’ve just spent 8 hours of my life — wasted, some may say — investigating the efficacy of social bookmarking for large etailers. Social bookmarking sites — Digg, reddit, StumbleUpon and literally hundreds of others — have a variety of uses. I’ll even grant you that they may have some value [...]

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