Comments on: Promoting may not be the best way to spend your time http://asimplerway.com/promoting-may-not-be-the-best-way-to-spend-your-time/ Digital Business Strategies For Indie Authors & Publishers Sat, 04 Feb 2012 17:39:38 +0000 hourly 1 http://wordpress.org/?v=3.3.1 By: Evo Terrahttp://asimplerway.com/promoting-may-not-be-the-best-way-to-spend-your-time/comment-page-1/#comment-161 Evo Terra Wed, 10 Mar 2010 13:57:05 +0000 http://asimplerway.com/?p=1370#comment-161 I don't think it matters. If you're selling a product that's generally the same as any other competing product, then you didn't make a truly remarkable product. There's plenty of room for average products. And a healthy market has grown up around trying to convince the masses that said product is something more than average. I'm in it.Books aren't that different, in my experience. Authors are notoriously bad self-promoters. Publisher aren't that much better. The whole industry is due for an overhaul, but there's still a large market for average books just like any other book out there.But I'll grant you this: the person with the self-promo gene baked into the DNA will be likely be more successful than someone who has to force it, all things being equal. But things are rarely equal. And I think truly remarkable products -- not just excellent -- can hit it big without a lot of effort on promotion. I don’t think it matters. If you’re selling a product that’s generally the same as any other competing product, then you didn’t make a truly remarkable product. There’s plenty of room for average products. And a healthy market has grown up around trying to convince the masses that said product is something more than average. I’m in it.

Books aren’t that different, in my experience. Authors are notoriously bad self-promoters. Publisher aren’t that much better. The whole industry is due for an overhaul, but there’s still a large market for average books just like any other book out there.

But I’ll grant you this: the person with the self-promo gene baked into the DNA will be likely be more successful than someone who has to force it, all things being equal. But things are rarely equal. And I think truly remarkable products — not just excellent — can hit it big without a lot of effort on promotion.

]]> By: Tyler Hursthttp://asimplerway.com/promoting-may-not-be-the-best-way-to-spend-your-time/comment-page-1/#comment-159 Tyler Hurst Wed, 10 Mar 2010 07:21:00 +0000 http://asimplerway.com/?p=1370#comment-159 Would this depend on whether you're selling a product, a service or yourself?For instance, authors are generally told to promote their book as long as they took to write it.Self promotion never really stops, but that's because that's intertwined with what you're providing.If you're providing a service or a solution, this completely rings true. Results are all the promotion you'll need. Would this depend on whether you’re selling a product, a service or yourself?

For instance, authors are generally told to promote their book as long as they took to write it.

Self promotion never really stops, but that’s because that’s intertwined with what you’re providing.

If you’re providing a service or a solution, this completely rings true. Results are all the promotion you’ll need.

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