Google Webmaster Tools and Your Site. Do It Now!

August 9, 2010

A few days ago, the fine folks at Google sent me a note. It seems that they — Google – had detected malware on one of the websites I manage. Anyone visiting that site ran a risk of having their computer infected with malicious code. That’s bad. Muy mal.
Luckily the fix was easy. Google even [...]

Read the full article →

When to charge for advice you give away for free

August 6, 2010

“When you ask me to consider your specific business challenges, the meter is running.”1
Figuring that out was one of the hardest things I’ve ever done. Not that I don’t like to get paid, you understand. I’m a huge fan of making money. For me, the challenge was coming to grips with the fact that my [...]

Read the full article →

Coping when clients will not take your advice

August 5, 2010

“As anyone who consults to brands via an agency or consultancy can tell you, companies often hire experts… and then don’t follow the experts’ advice.”1
If you’re considering a career in… hell, just about anything; get used to the aforementioned fact. It will happen. And a heck of a lot more often than you expect.
It happens [...]

Read the full article →

Social Media for Authors a smash success!

July 20, 2010

Tonight I taught the Social Media for Aspiring Authors class at Changing Hands bookstore in Tempe. Not to toot my own horn (again), but I think it was smash success. The audience really seemed hungry for the content, and kept leading me right to my next point. And I only had to pull the “It’s [...]

Read the full article →

Workshop: Social Media for the Aspiring Author

July 18, 2010

I think the writeup for this workshop I’m teaching says all there is to say:
Social media is often touted as the Holy Grail, a sure path to publishing success. But what about aspiring authors who don’t have tens of thousands of fans waiting in the wings? Can social media help boost a budding novelist’s career? [...]

Read the full article →

Retweet and win a digital marketing prize pack

May 12, 2010

Who’s up for some digital tool subscriptions and books valued at over $1,000? How about if I told you all you had to do was retweet something to win?
Yes, simply retweet. It’s that simple.
It’s part of a promotion from agencyside, an agency training firm (They’re on the agency‘s side. Get it?) I’ve been known to [...]

Read the full article →

5 Simpler Ways To Stop Working All The Time

April 19, 2010

Image by Getty Images via Daylife

Work, work, work. It’s never done, is it? And in the world where you’re always connected to to everyone else in your network, the line between work-time and life-time is continually blurred. You feel like you’re drinking from the fire hose hydrant, and it doesn’t feel like it will stop.
Hey, [...]

Read the full article →

Effective SEO: The ONLY 5 Things That Matter

April 12, 2010

Image by purpleslog via Flickr

Don’t run away just yet. I promise not to turn this blog into one more place where some SEO1 expert moron spews out stuff they know nothing about. In fact, this will probably be one of the few times I talk about SEO. I promise.
But it’s an important topic: The SEO [...]

Read the full article →

What I’m learning from my Give Evo an EVO campaign

March 29, 2010

Image by otherthings via Flickr

Can one man really influence a large telecommunications company? Sure. Am I that guy? Hard to say. But I’m going to find out.
In case you missed the news, Sprint has a new smartphone coming out by HTC called the — of all things — the EVO. As I’m a customer of [...]

Read the full article →

Obvious: I want the new HTC EVO phone, and need your help

March 24, 2010

Cross-posted from my other blog, FunAnymore.com. I don’t do this often, but in this case it seemed appropriate!
Dear Sprint,
I just got off the phone with Monica. She’s a great customer service rep of yours. She informed me that I’ve been a Sprint customer since December 1, 1999. Sure, we’ve had our ups and downs, but [...]

Read the full article →