Fauxcrastination

January 13, 2010

Wondering what you’ve been missing? Subscribe to the RSS feed and never miss a thing!You’ve all heard the phrase “tilting at windmills”. It refers to the tale of Don Quixote, a fictional knight that — among other things — confused ordinary windmills for ferocious giants. The resulting “battle” with such a creature is rather one-sided [...]

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My future can beat up your present

January 12, 2010

In the great rush to take advantage of all the new possibilities the web offers, we often fail to reach beyond the familiar. Our “strategic thinking” looks more replicative than revolutionary. Consider how many of these failed technologies you’ve seen:

A “virtual counter person” greeting visitors of a retail site.
Web visitors do not want the same [...]

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Worthwhile vs worth-less marketing tactics

January 11, 2010

Emarketer is talking about what works and what doesn’t work for marketers using Facebook & Twitter. The article is based on a survey of marketers, and we all know how much I loathe survey data. This one is no exception.
Let’s look at these so-called “tactics” listed and find out if they truly are successful. Success [...]

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Participate or die

January 4, 2010

“If you don’t participate and take an interest, you’ll always be outcompeted by those who do.”
I stole that line from Cory Doctorow’s Makers. Great book. You should get it.
It may not seem that there is much insight in that phrase. After all… it seems pretty obvious. But if you’ll reflect on it a moment, I [...]

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It’s OK to make money with social media

January 2, 2010

If your company gets involved in social media this year, will you make money from it? If not… don’t bother.
Yes, I realize that your customers want you to get involved with social media. Many of them would also like you to give away free beer, but you probably don’t do that.
Yes, it’s true that your [...]

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Connect with communities to build your brand

December 31, 2009

I learned today that I’ve been listed as one of Roost’s 50 RE people you should follow on Twitter. No, I’m not a real estate agent. Yet I’m on the list, and it’s not on accident, I’ve been assured.
My involvement with the real estate industry is two fold. First, I’ve been fortunate enough to have [...]

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Fail Fast

December 29, 2009

The future is here. You no longer have time to adopt a “wait and see” attitude. Trying new things should still be high on your list, but only if you are ready to examine the results and react quickly. And by quickly, I mean within days; not months.
This goes against the “let it soak” approach [...]

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Using word clouds as reader and author

December 25, 2009

I’m a rather verbose person by nature. As a kid, I never worried much about having a 500 word report prepared by the end of the week. I usually had it done by the end of the period.
When I wrote Podcasting For Dummies, I had to learn to curtail much of that. That’s a [...]

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The battle between the biggest and the best

December 24, 2009

Image by daftgirly via Flickr

It’s hard to become the biggest at something. For companies, it often means understanding market opportunities, what the masses want and beating the hell out of the competition in price. It’s not a field in which individuals can play without being a part of — or leading — an organization.
It’s hard [...]

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A Simpler Way?

December 24, 2009

Sometimes you have a good idea. Then the your goals change. And that first good idea isn’t important.
Or is it?
Maybe the kernel of the idea was good. Like… the name?
And here we are. More in a moment.

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