<?xml version="1.0" encoding="UTF-8"?><rss
version="0.92"> <channel><title>A Simpler Way</title><link>http://asimplerway.com</link> <description>It&#039;s not like this stuff is rocket surgery...</description> <lastBuildDate>Wed, 21 Jul 2010 06:27:12 +0000</lastBuildDate> <docs>http://backend.userland.com/rss092</docs> <language>en</language><item><title>Social Media for Authors a smash success!</title> <description><![CDATA[
Tonight I taught the Social Media for Aspiring Authors class at Changing Hands bookstore in Tempe. Not to toot my own horn (again), but I think it was smash success. The audience really seemed hungry for the content, and kept leading me right to my next point. And I only had to pull the &#8220;It&#8217;s [...]]]></description><link>http://asimplerway.com/social-media-for-authors-a-smash-success/</link> </item> <item><title>Workshop: Social Media for the Aspiring Author</title> <description><![CDATA[
I think the writeup for this workshop I&#8217;m teaching says all there is to say:
Social media is often touted as the Holy Grail, a sure path to publishing success. But what about aspiring authors who don&#8217;t have tens of thousands of fans waiting in the wings? Can social media help boost a budding novelist&#8217;s career? [...]]]></description><link>http://asimplerway.com/workshop-social-media-for-the-aspiring-author/</link> </item> <item><title>Retweet and win a digital marketing prize pack</title> <description><![CDATA[
Who&#8217;s up for some digital tool subscriptions and books valued at over $1,000? How about if I told you all you had to do was retweet something to win?
Yes, simply retweet. It&#8217;s that simple.
It&#8217;s part of a promotion from agencyside, an agency training firm (They&#8217;re on the agency&#8216;s side. Get it?) I&#8217;ve been known to [...]]]></description><link>http://asimplerway.com/retweet-and-win-a-digital-marketing-prize-pack/</link> </item> <item><title>5 Simpler Ways To Stop Working All The Time</title> <description><![CDATA[Image by Getty Images via DaylifeWork, work, work. It&#8217;s never done, is it? And in the world where you&#8217;re always connected to to everyone else in your network, the line between work-time and life-time is continually blurred. You feel like you&#8217;re drinking from the fire hose hydrant, and it doesn&#8217;t feel like it will stop.
Hey, [...]]]></description><link>http://asimplerway.com/5-simpler-ways-to-stop-working-all-the-time/</link> </item> <item><title>Effective SEO: The ONLY 5 Things That Matter</title> <description><![CDATA[Image by purpleslog via FlickrDon&#8217;t run away just yet. I promise not to turn this blog into one more place where some SEO1 expert moron spews out stuff they know nothing about. In fact, this will probably be one of the few times I talk about SEO. I promise.
But it&#8217;s an important topic: The SEO [...]]]></description><link>http://asimplerway.com/effective-seo-the-only-5-things-that-matter/</link> </item> <item><title>What I&#8217;m learning from my Give Evo an EVO campaign</title> <description><![CDATA[Image by otherthings via FlickrCan one man really influence a large telecommunications company? Sure. Am I that guy? Hard to say. But I&#8217;m going to find out.
In case you missed the news, Sprint has a new smartphone coming out by HTC called the &#8212; of all things &#8212; the EVO. As I&#8217;m a customer of [...]]]></description><link>http://asimplerway.com/what-im-learning-from-my-give-evo-an-evo-campaign/</link> </item> <item><title>Obvious: I want the new HTC EVO phone, and need your help</title> <description><![CDATA[
Cross-posted from my other blog, FunAnymore.com. I don&#8217;t do this often, but in this case it seemed appropriate!
Dear Sprint,
I just got off the phone with Monica. She&#8217;s a great customer service rep of yours. She informed me that I&#8217;ve been a Sprint customer since December 1, 1999. Sure, we&#8217;ve had our ups and downs, but [...]]]></description><link>http://asimplerway.com/obvious-i-want-the-new-htc-evo-phone-and-need-your-help/</link> </item> <item><title>Remarkable Online Content from Remarkable Offline Business</title> <description><![CDATA[Image via WikipediaYou could make an argument that Santa Claus has the best customer service in the world. Think about it. Traveling all around the world delivering the perfect gifts to every boy and girl? Beats the heck out of UPS, right?
Come to think of it, that means he&#8217;s got the most remarkable products in [...]]]></description><link>http://asimplerway.com/remarkable-online-content-from-remarkable-offline-business/</link> </item> <item><title>5 Simpler Ways to Lead Your Business to Social Media</title> <description><![CDATA[Image by Hamed Saber via FlickrGetting your business started in social media isn&#8217;t hard. But considering the amount of businesses that stink at it, maybe it should be harder. Or maybe businesses deciding to take the plunge into social media need to have a leader with a plan. What a concept.
TakeawaysMonitor your brand. Google Alerts [...]]]></description><link>http://asimplerway.com/5-simpler-ways-to-lead-your-business-to-social-media/</link> </item> <item><title>What Business Can Learn from Trololo</title> <description><![CDATA[
I normally save the &#8220;fun&#8221; stuff for my other blog, keeping this one focused on online business and the more professional side of me. But today, we have attained crossover. Yes, the web is often a silly place. But the story I&#8217;m about to tell shows how silly can lead to something more meaningful. Though [...]]]></description><link>http://asimplerway.com/what-business-can-learn-from-trololo/</link> </item> <item><title>Why free now probably means free later. Or not.</title> <description><![CDATA[Image by mrmatt via FlickrDuring my presentation to the Arizona Association of REALTORS™ last week, one in the crowd of some 200+ asked me a question. I&#8217;d been waxing poetically about the crazy world we &#8220;digital citizens&#8221; inhabit. This was most certainly not speaking to the choir. My audience was mostly people who haven&#8217;t progressed [...]]]></description><link>http://asimplerway.com/why-free-now-probably-means-free-later-or-not/</link> </item> <item><title>Find out how much Google knows about you&#8230;</title> <description><![CDATA[
&#8230; and then prepared to be disappointed, for it&#8217;s not all that Earth-shattering.
Yes, Google tracks your behavior as you navigate the web. And so do thousands (maybe only hundreds) of other online entities. And if you&#8217;re shocked by that, you&#8217;re either not paying attention or new. If the latter, welcome to my site. If [...]]]></description><link>http://asimplerway.com/find-out-how-much-google-knows-about-you/</link> </item> <item><title>You&#8217;re doing it wrong in the bathroom</title> <description><![CDATA[
I get the need to market yourself. I really do. It&#8217;s a down economy. You&#8217;ve got bills to pay. You want to make sure you make the most out of every opportunity to sell you product, service or business.
But isn&#8217;t this going a little to far? Forcing your business cards on everyone you accost meet [...]]]></description><link>http://asimplerway.com/youre-doing-it-wrong-in-the-bathroom/</link> </item> <item><title>Don&#8217;t forget about the basics: My talk to the AZ Assn of REALTORS&#174; today</title> <description><![CDATA[Image via WikipediaToday I&#8217;m driving up to Prescott to speak at the Arizona Association of REALTORS&#174; 2010 Winter Conference. It&#8217;s the same talk I gave to the National Association of REALTOR&#174; late in 2009. And yes, you have to capitalize REALTORS and add the &#174; mark!
The talk is called Digitally Expose Yourself : Building [...]]]></description><link>http://asimplerway.com/dont-forget-about-the-basics-my-talk-to-the-az-assn-of-realtors-today/</link> </item> <item><title>Building your skills as a connector</title> <description><![CDATA[Image by alles-schlumpf via FlickrAs we progress closer to the post-scarcity world, it seems that nearly everyone is developing unique skillsets. Copywriters, mobile application developers, HTML5 experts, local business specialists, video optimizers&#8230; and those are just people I met yesterday. Mix in the countless jobs and specializations that have been around for years and you&#8217;ll [...]]]></description><link>http://asimplerway.com/building-your-skills-as-a-connector/</link> </item> <item><title>Promoting may not be the best way to spend your time</title> <description><![CDATA[Image by jcrew270 via FlickrConventional wisdom tells us that time, money and energy need to be spent on promotion. Whether you work for a business, are in business for yourself or maybe you are the business of yourself, you&#8217;ll feel the pressure to promote.  And you&#8217;ll find countless examples of others who spend lots [...]]]></description><link>http://asimplerway.com/promoting-may-not-be-the-best-way-to-spend-your-time/</link> </item> <item><title>State of the Internet video</title> <description><![CDATA[
It&#8217;s no secret I&#8217;m a fan of numbers. Facts and figure are just&#8230; cool. Especially when they are presented in a way that makes them interesting to everyone.
A recent &#8220;State of the Internet&#8221; video showcases some of these numbers. The word staggering comes to mind.JESS3 / The State of The Internet from JESS3 on Vimeo.
Still [...]]]></description><link>http://asimplerway.com/state-of-the-internet-video/</link> </item> <item><title>Starting a Blog for Your Business? Start With a Business Case</title> <description><![CDATA[Image by Howard▼Gees via Flickr&#8220;Blogging is easy. Every business should have one.&#8221;
That&#8217;s often the only argument you&#8217;ll hear consultants give when advising clients on the merits of blogging. After that, they wax poetically on a litany of benefits you&#8217;ll get from blogging. Increase search traffic &#38; better engagement with customers usually top the list. And [...]]]></description><link>http://asimplerway.com/starting-a-blog-for-your-business-start-with-a-business-case/</link> </item> <item><title>What the Flip can teach you about the power of a simple presentation</title> <description><![CDATA[Image by jhmostyn via FlickrIs your marketing campaign too complex? Maybe you think it needs to be. Maybe you&#8217;re right. But sometimes all it takes is one new player in the market to change the game, and all that complexity falls away.
Take the consumer electronics and personal camcorders, for instance. My uncle&#8217;s super 8 [...]]]></description><link>http://asimplerway.com/what-the-flip-can-teach-you-about-the-power-of-a-simple-presentation/</link> </item> <item><title>Social Media 101: Stop Hacking and Phishing With Good Password Habits</title> <description><![CDATA[
This is a SlideCast version of a talk I gave last week prior to Social Media Club Phoenix. Each week I lead a session called Social Media 101. It&#8217;s a safe place for newbies to learn one aspect of social media and to get their questions &#8212; on any topic &#8212; answered in a friendly [...]]]></description><link>http://asimplerway.com/social-media-101-stop-hacking-and-phishing-with-good-password-habits/</link> </item> <item><title>Is Social Media Bookmarking for Etailers BS?</title> <description><![CDATA[Image by holisticmonkey via FlickrI&#8217;ve just spent 8 hours of my life &#8212; wasted, some may say &#8212; investigating the efficacy of social bookmarking for large etailers. Social bookmarking sites &#8212; Digg, reddit, StumbleUpon and literally hundreds of others &#8212; have a variety of uses. I&#8217;ll even grant you that they may have some value [...]]]></description><link>http://asimplerway.com/is-social-media-bookmarking-for-etailers-bs/</link> </item> <item><title>Measuring ROI for Social Media</title> <description><![CDATA[
Weeks ago I gave a presentation at SMAZ &#8212; Social Media for Business in Arizona &#8212; that was all about measuring ROI for social media. This is a topic that gets bandied about quite a bit. It&#8217;s also something that gets made up, brushed under the table or completely ignored. And that&#8217;s a shame. Because, [...]]]></description><link>http://asimplerway.com/measuring-roi-for-social-media/</link> </item> <item><title>Finding the value of social media conferences</title> <description><![CDATA[Image via WikipediaThe Social Media for Business in Arizona &#8212; SMAZ for short &#8212; has concluded. Once again, it was a great event. And yes, my presentation on measuring the ROI of social media will be up on Slideshare soon.
As the day was winding down yesterday, I was asking various attendees &#8212; many of [...]]]></description><link>http://asimplerway.com/everyone-learns-something/</link> </item> <item><title>Speaking at SMAZ II</title> <description><![CDATA[
On Monday, I&#8217;ll be presenting at the Social Media AZ conference in Tempe. I&#8217;ve attended a fair share of social media conferences &#8212; this one is a bit different. It focuses on the business side of social media.
That&#8217;s an important distinction. While many of us &#8220;get it&#8221; right away, lots of people &#8212; not [...]]]></description><link>http://asimplerway.com/speaking-at-smaz-ii/</link> </item> <item><title>Fauxcrastination</title> <description><![CDATA[
You&#8217;ve all heard the phrase &#8220;tilting at windmills&#8221;. It refers to the tale of Don Quixote, a fictional knight that &#8212; among other things &#8212; confused ordinary windmills for ferocious giants. The resulting &#8220;battle&#8221; with such a creature is rather one-sided and of little consequence to the windmill. When we say someone is tilting at [...]]]></description><link>http://asimplerway.com/fauxcrastination/</link> </item> <item><title>My future can beat up your present</title> <description><![CDATA[
In the great rush to take advantage of all the new possibilities the web offers, we often fail to reach beyond the familiar. Our &#8220;strategic thinking&#8221; looks more replicative than revolutionary. Consider how many of these failed technologies you&#8217;ve seen:A &#8220;virtual counter person&#8221; greeting visitors of a retail site.
Web visitors do not want the same [...]]]></description><link>http://asimplerway.com/my-future-can-beat-up-your-present/</link> </item> <item><title>Worthwhile vs worth-less marketing tactics</title> <description><![CDATA[
Emarketer is talking about what works and what doesn&#8217;t work for marketers using Facebook &#038; Twitter. The article is based on a survey of marketers, and we all know how much I loathe survey data. This one is no exception.
Let&#8217;s look at these so-called &#8220;tactics&#8221; listed and find out if they truly are successful. Success [...]]]></description><link>http://asimplerway.com/worthwhile-vs-worth-less-marketing-tactics/</link> </item> <item><title>Participate or die</title> <description><![CDATA[
&#8220;If you don&#8217;t participate and take an interest, you&#8217;ll always be outcompeted by those who do.&#8221;
I stole that line from Cory Doctorow&#8217;s Makers. Great book. You should get it.
It may not seem that there is much insight in that phrase. After all&#8230; it seems pretty obvious. But if you&#8217;ll reflect on it a moment, I [...]]]></description><link>http://asimplerway.com/participate-or-die/</link> </item> <item><title>It&#8217;s OK to make money with social media</title> <description><![CDATA[
If your company gets involved in social media this year, will you make money from it? If not&#8230; don&#8217;t bother.
Yes, I realize that your customers want you to get involved with social media. Many of them would also like you to give away free beer, but you probably don&#8217;t do that.
Yes, it&#8217;s true that your [...]]]></description><link>http://asimplerway.com/its-ok-to-make-money-with-social-media/</link> </item> <item><title>Connect with communities to build your brand</title> <description><![CDATA[
I learned today that I&#8217;ve been listed as one of Roost’s 50 RE people you should follow on Twitter. No, I&#8217;m not a real estate agent. Yet I&#8217;m on the list, and it&#8217;s not on accident, I&#8217;ve been assured.
My involvement with the real estate industry is two fold. First, I&#8217;ve been fortunate enough to have [...]]]></description><link>http://asimplerway.com/connect-with-communities-to-build-your-brand/</link> </item> </channel> </rss>
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