Comments on: Effective SEO: The ONLY 5 Things That Matter

By: Blackhat seo tactics from Slava

Blackhat seo tactics from Slava — Wed, 02 Feb 2011 13:28:18 +0000

Anyone who has practised SEO for many years will tell you need quality content on your pages to get Google rankings. Also you need many backlinks from many different sources. Links are like money – the more you have the better.

(Evo’s note: I left this up — edited — as an example of what not to do. Slava here is attempting to boost her own rankings by placing a link back to her (I guess “her”… could be a guy…) website with some desirable anchor text “best seo practice” in the name. That’s not a natural backlink. That’s a placed backlink, a spammy and blackhat technique, IMHO. She’ll disagree, saying that the tactic is effective. And I won’t care. It’s not nice. It’s easily exploited and is a clear attempt to manipulate rankings. She’ll next argue that all SEO attempts to manipulate rankings. I still won’t care, pointing out that all of my practices above simply better describe content to make it easier for Google to index and organize properly. So don’t do this. Ever. Please?

I toyed with the idea of pulling down the link, but thought it better to leave the link and just edit the Name field to something much more accurate. Evil? Maybe a little. But then again, she started it. Oh, and my statement is accurate as I’m stating my opinion.)

By: Social Media Club Phoenix Tools and Trends SXSW | Social Media Club Phoenix

Social Media Club Phoenix Tools and Trends SXSW | Social Media Club Phoenix — Tue, 13 Apr 2010 19:02:53 +0000

[...] Evo Terra kicked off the evening with an in-depth presentation, Dispelling SEO Myths, focusing on the fundamental concepts of great web design, content creation and effective implementation that will get your site noticed. You can find more information and view the presentation on his site A Simpler Way. [...]

By: Justin McHood

Justin McHood — Mon, 12 Apr 2010 23:49:13 +0000

Great information.

It has been a couple of years since you first personally tutored me on the essence of “SEF”… and since we first sat down for my tutoring, I have found what you already knew — that you were pretty much right when you said that these 5 things are essentially all that matters when it comes to SEO.

Justin

By: Tim Conley

Tim Conley — Mon, 12 Apr 2010 23:03:16 +0000

Evo,

Excellent article and presentation. We talked about this at the last East Valley Friday Nights and I agree that SEO shouldn’t be made out to be voodoo. I tell my clients that my team can teach them SEO and the big time suck of link building.

After the strategy has been developed, SEO is basically manual labor. Where it works best is when SEO is integrated into online PR and social media to leverage the company’s efforts.

The biggest factor in ranking, and the hardest, is being exceptional. Exceptional content, conversations and community-building will drive traffic to your site. The search engines rank sites that real people think are exceptional.

Then you’ll need one more ‘C’–exceptional Conversion systems.

See you around town,
Tim